RLG India has announced awareness and collection strategy for FY21-22 by introducing “Clean to Green On Wheels” program under its flagship campaign, Clean to Green (C2G). , RLG India is a subsidiary of Munich-headquartered Reverse Logistics Group (RLG), a leading global service provider of comprehensive reverse logistics solutions.
As part of this unique program, various e-waste awareness initiatives will be adopted to influence consumer behavior as well as encourage adoption of sustainable practices.
In line with the Digital India movement and with the support of Ministry of Electronics and Information Technology (MeitY), the “Clean to Green On Wheels” program would see nine mini commercial vehicles covering the expanse of 100,000 km across India.
The main aim of the program is to reach out to a diverse audience including school students, corporations, bulk consumers, retailers, Resident Welfare Associations (RWAs), dealers, informal sector, and healthcare providers, spreading the word about the do’s, don’ts and hazards associated with e-waste.
“Clean to Green on Wheels” shall be spreading awareness to the end users with an objective of ‘Organic Ewaste Collection’. It aims to cover a total of 326 schools, 188 RWAs, 134 office clusters/bulk consumers, 176 retailers, 156 informal sectors, and 4 healthcare camps via on ground workshops apart from 4,000 collection program activities.
