Three Reasons to be Optimistic about the US Smart Cities Market in 2022
At a webinar on January 26 - Ruthbea Yesner from ICD, Ron Mester from Power Almanac and Chris Foreman from MarketPlace.City joined Philip Bane from the Smart Cities Council to review research and findings about how to engage with cities.
First - COVID has accelerated the digital transformation of cities. Ruthbea Yesner of IDC provided insights about the lessons cities learned from COVID and their key requirements. This impact can be felt with widespread changes in attitudes and adoption of technologies from hybrid work in government, to virtual municipal experiences, to comfort levels with new technologies. “Cities need to be prepared and respond quickly,” shares Ruthbea Yesner, IDC.
Second - Cities are eager to learn from other cities and are willing to engage. Ron Mesner from Power Almanac provided data about which social media channels to use, how to message and how to target.
Third - Cities have many different ways to procure solutions and Chris Foreman from MarketPlace.City discussed the key tactics for success. He talked about using references, finding partners and learning alternative ways to sell to cities outside of the request for proposal process.
Presentation slides are below.