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Ooredoo's new Smart Fleet cuts congestion by directing drivers around it

Submitted by scc staff on April 1, 2015

Driving in Qatar is not for the faint of heart. Like many developed areas, there are traffic jams. Qatar, though, is also notorious for unpredictable drivers who will bully you out of their way.

A new effort by Council Lead Partner Ooredoo could help calm the traffic somewhat by reducing the number of vehicles in some of the most congested areas. Ooredoo, which is the country’s largest communications company, is combining sensors with its wireless network to help businesses better direct their fleet vehicles.

Traffic isn’t just an inconvenience. Even in the U.S., emissions from vehicles stuck in traffic are blamed for thousands of premature deaths. The Council’s Smart Cities Readiness Guide also finds that traffic is a significant cause of lost opportunities, as talented, in-demand workers often choose to live in places that are less of a hassle.

Directing fleet vehicles around the jams
Ooredoo’s solution, called Smart Fleet, tracks the location of each of a business’s fleet vehicles. Position and status information is sent back to fleet managers, who can use Smart Fleet to route their drivers in the most efficient manner.

When there is a traffic jam, the system can route the driver around it. That not only saves the driver time, but it can save other drivers time too. By reducing the number of vehicles driving into the congestion, the traffic jam can clear faster.

Saving businesses money
In addition to reducing the amount of gas wasted in traffic, Smart Fleet can also design fuel-efficient routes for drivers, saving the company money and also helping to reduce pollution. By keeping track of their assets in real-time, Ooredoo says the system also helps the companies that use it reduce loss and theft.

Ooredoo says between the fuel, reduced losses and maintenance savings, most businesses will find that their Smart Fleet investments will pay for themselves within about six months.

More resources …
German traffic pilot: Analytics predict and manage traffic flow
The Internet of Everything: The last traffic jam
Public Health Costs of Traffic Congestion

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